Implementing Sales Force Automation for Sales Promoters in Saudi Arabia: Challenges and Successes
Aggressively expanding into the Saudi Arabian market, iLife is a prominent global brand in the mobile and laptop segment. To manage their retail sales operations, they deployed over 25 sales promoters to cover major cities such as Riyadh, Jeddah, Dammam, Dhahran, and Hail. However, they needed a sophisticated sales force automation solution to streamline their sales operations, get real-time visibility of sales and stock situations in different retail outlets, and track the discipline of their sales team.
Objective:
The objective of this case study is to showcase how Assistive's Sales Force Automation (SFA) solution helped iLife's electronics sales promoters in Saudi Arabia streamline their field force operations, resulting in increased productivity and sales.
Solution:
Assistive's SFA solution provided modules for attendance management, task management, order management, and real-time reporting. The solution was customized to meet the specific needs of iLife's sales promoters, and mobile devices were provided to access the app.
The app provided the sales promoters with access to customer data, product information, and inventory levels, enabling them to make informed decisions and close deals quickly. The app also helped the sales promoters manage their tasks more efficiently, reducing the time spent on administrative tasks.
Results:
The new solution helped iLife capture real-time data on sales activities, enabling better visibility for decision making. The company was able to track the discipline of their sales team and ensure that they were visiting the designated retail outlets as per the plan.
The app also helped iLife monitor the stock situation in different retail outlets of major chains such as Carrefour, Lulu, Panda, etc. and helped them take proactive measures to avoid stock-outs.
The new solution provided better visibility and data capture, enabling iLife to make informed decisions and stay competitive in the market. The sales promoters were motivated by the incentive achievement data available on the app, which ultimately contributed to improved sales numbers.
Conclusion:
Assistive's SFA solution helped iLife's electronics sales promoters in Saudi Arabia streamline their field force operations, resulting in increased productivity and sales. The new solution provided better visibility and data capture, enabling iLife to make informed decisions and stay competitive in the market.
