Retail Execution with Assistive CRM: A Case Study of Titan Fragrance Vertical
Titan Fragrance Vertical is a leading fragrance company with a diverse product portfolio, catering to various customer segments. They specialize in the manufacturing and distribution of fragrances and other perfumery products across India.
Challenges Faced by Titan:
Titan Fragrance Vertical faces several challenges in their retail execution and merchandising processes. They have a large workforce that is spread across regions, making it difficult to efficiently track attendance, coverage and visit adherence. There were also significant challenges in managing field agent performance, managing inventory information and reporting field visit data to management.
How Assistive CRM is Helping Titan?
Assistive CRM is proving to be a game-changer for Titan Fragrance Vertical. The CRM system's various modules and features help the company overcome several challenges faced in their retail execution process.
The GPS location capturing, image capturing, and geofencing-based limitation features enable real-time attendance tracking, ensuring field agents are present at the designated locations. Meanwhile, the creation of beats by users and supervisors, bulk upload of beat plans, and route optimization based on linear distance helps manage field agents' performance.
Assistive CRM's stock availability tracking enables efficient inventory management, ensuring availability of products at each retailer or client's partner. The sales order management module enables orders to be managed efficiently, which helps with order fulfillment.
Market working activities, such as check-ins/check-outs and custom questionnaires, allow field agents to capture real-time competitor insights, execute customized workflows, and report field data back to management. The in-app and Qlik Sense reporting features provide tailored analytics and visualizations to track performance and make data-driven decisions.
Finally, the product catalog/digital document folder feature ensures quick access to essential product and training content, benefiting both users and customers. The customized audit workflows allow for efficient management of various aspects, such as attendance, grooming standards, and performance metrics.
Outcome
The implementation of Assistive CRM is leading to significant improvements in Titan Fragrance Vertical's retail execution and merchandising processes, resulting in several positive outcomes:
- Streamlining attendance tracking and efficient beat management is increasing productivity and improving performance management.
- The efficient tracking of inventory availability and management of sales orders allow for streamlined order fulfillment and inventory management.
- Customizable workflows are improving performance management, and the ability to create customized reports on the go is enabling efficient data-driven decision-making.
- The product catalog/digital document folder feature makes it easy to provide customers and users with quick access to essential products and training information.
Titan Fragrance Vertical is transforming their retail execution and merchandising with the implementation of Assistive CRM, providing exceptional customer experiences, reducing workload, and maximizing sales performance.
