Assistive CRM: A Catalyst for Tata DOCOMO's Visual Merchandising Management Success

Introduction

Tata DOCOMO, a leading telecom service provider in India, faced challenges in managing their visual merchandising activities across their retail stores. The company needed a solution that could streamline the process of planning, executing, and monitoring visual merchandising activities. Tata DOCOMO turned to Assistive, a cloud-based CRM solution, to help them improve their visual merchandising management process.

Background: Tata DOCOMO had a large network of retail stores spread across the country. Managing the visual merchandising activities across these stores was a complex and time-consuming process. The company used to manually plan and execute their visual merchandising activities, which was not only inefficient but also prone to errors.

Challenges

Tata DOCOMO faced several challenges in managing its visual merchandising activities, including:

• Inefficient and time-consuming manual planning and execution process
• Difficulty in monitoring and tracking visual merchandising activities
• Inconsistent execution of visual merchandising activities across stores
• Lack of real-time visibility into visual merchandising activities

Solution

Tata DOCOMO decided to implement Assistive CRM to streamline their visual merchandising management process. Assistive provided Tata DOCOMO with a centralized platform to plan, execute, and monitor visual merchandising activities. The platform allowed Tata DOCOMO to create and share visual merchandising plans with their retail stores, enabling consistent execution of visual merchandising activities across stores. The platform also provided real-time visibility into visual merchandising activities, allowing Tata DOCOMO to monitor and track activities and make data-driven decisions.

Implementation

The implementation of Assistive CRM involved the following steps:

1. Understanding Tata DOCOMO's visual merchandising management process and identifying pain points
2. Customizing the platform to meet Tata DOCOMO's specific needs
3. Integrating the platform with Tata DOCOMO's existing systems
4. Training Tata DOCOMO's employees on how to use the platform

Results

Since implementing Assistive CRM, Tata DOCOMO has seen significant improvements in their visual merchandising management process, including:

1. Increased efficiency in planning and executing visual merchandising activities
2. Consistent execution of visual merchandising activities across stores
3. Real-time visibility into visual merchandising activities, enabling quick identification of issues and opportunities
4. Data-driven decision-making, resulting in improved visual merchandising strategy
5. Better collaboration and communication with retail stores

By implementing Assistive CRM, Tata DOCOMO was able to streamline its visual merchandising management process and improve their visual merchandising strategy. The platform provided the company with a centralized platform to plan, execute, and monitor visual merchandising activities, eliminating the need for manual planning and execution. The real-time visibility into visual merchandising activities enabled Tata DOCOMO to make data-driven decisions and improve their visual merchandising strategy. The implementation of Assistive CRM was a success, resulting in increased efficiency, better collaboration, and improved visual merchandising performance for Tata DOCOMO.