Assistive CRM: The Key to Unlocking Panasonic's Secondary Sales Potential
Panasonic, a leading electronics manufacturer, faced challenges in managing secondary sales data from its distributors and retailers. The company needed a solution that could streamline the process of collecting, analyzing, and reporting secondary sales data. Panasonic turned to Assistive, a cloud-based CRM solution, to help them improve their secondary sales management process.
Background: Panasonic had a large network of distributors and retailers spread across the country. Collecting and analyzing secondary sales data from this network was a complex and time-consuming process. The company used to manually collect data from each distributor and retailer, which was then compiled in spreadsheets and analyzed manually. This process was not only inefficient but also prone to errors.
Challenges
Panasonic faced several challenges in managing its secondary sales data, including:
- Inefficient data collection process
- Time-consuming manual data entry and analysis
- Lack of real-time visibility into sales data
- Difficulty in identifying sales trends and patterns
- Inability to make data-driven decisions
Solution
Panasonic decided to implement Assistive CRM to streamline their secondary sales management process. Assistive provided Panasonic with a centralized platform to collect, store, and analyze secondary sales data. The platform allowed distributors and retailers to upload their sales data directly into the system, eliminating the need for manual data entry. The platform also provided real-time visibility into sales data, allowing Panasonic to monitor sales trends and identify areas for improvement.
Implementation:
The implementation of Assistive CRM involved the following steps:
- Understanding Panasonic's secondary sales management process and identifying pain points
- Customizing the platform to meet Panasonic's specific needs
- Integrating the platform with Panasonic's existing systems
- Training Panasonic's employees on how to use the platform
Results
Since implementing Assistive CRM, Panasonic has seen significant improvements in its secondary sales management process, including:
- Increased efficiency in data collection and analysis
- Reduced time and effort required for manual data entry and analysis
- Real-time visibility into sales data, enabling quick identification of trends and patterns
- Data-driven decision-making, resulting in improved sales strategy
- Better collaboration and communication with distributors and retailers
By implementing Assistive CRM, Panasonic was able to streamline their secondary sales management process and improve their sales strategy. The platform provided the company with a centralized platform to collect, store, and analyze sales data, eliminating the need for manual data entry and analysis. The real-time visibility into sales data enabled Panasonic to make data-driven decisions and improve their sales strategy. The implementation of Assistive CRM was a success, resulting in increased efficiency, better collaboration, and improved sales performance for Panasonic.
